Market Share by Top Websites

1 CheckM8 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to CheckM8 in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 82 other categories.

2 CheckM8 is leading in TV & Video, Shopping, Marketing & Advertising, Financial Management and 19 other categories.


1 CheckM8 is leading in most countries, including United States, Japan, United Kingdom, India and 54 other countries.

2 MSN Ads is leading in Canada, Brazil, Russia, Indonesia and 7 other countries.