In terms of market share, ClickInc is clearly lagging behind, losing to Footprint in all segments.
ClickInc has better usage coverage in more websites categories. Including Food & Drink, Finance, Health, Lifestyle and 5 other categories.
Footprint is leading in Community & Society, Arts & Entertainment, Business & Consumer Services, News & Media and 3 other categories.
Footprint is leading in most countries, including Canada, Ecuador, Japan, Germany and 12 other countries.
ClickInc is leading in United States, United Kingdom, India, Brazil and 6 other countries.