Market Share by Top Websites

1 ClicManager is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to ClicManager in all segments.

Websites Categories

1 ClicManager has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 97 other categories.

2 Open AdExchange is leading in Newspapers and Computer Hardware.

Geography

1 ClicManager is leading in most countries, including France, Belgium, Algeria, Morocco and 44 other countries.

2 Open AdExchange is leading in Denmark, Australia and Sweden.