Market Share by Top Websites

1 CoAdvertise is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to CoAdvertise in all segments.

Websites Categories

1 CoAdvertise has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 37 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Law & Government and 13 other categories.

Geography

1 CoAdvertise is leading in most countries, including Turkey, Cyprus, United States, Russia and 23 other countries.

2 Open AdExchange is leading in Denmark, Norway, Austria, Ireland and one other country.