Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Internet & Telecom, People & Society and 6 other categories.

2 Direct Response Group is leading in Business & Industry, Soccer, Real Estate, Computer & Electronics and 3 other categories.

Geography

1 Collarity is leading in most countries, including United States, Mexico and Nigeria.

2 Direct Response Group is leading in Japan and Brazil.