Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Celebrities & Entertainment News, Books & Literature and 3 other categories.

2 Direct Response Group is leading in Business & Industry, Internet & Telecom, Soccer, Real Estate and 3 other categories.


1 Direct Response Group is leading in most countries, including Germany, Japan, Latvia and Brazil.

2 Collarity is leading in United States, Mexico and Spain.