Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, People & Society, Cooking & Recipes and 4 other categories.

2 Direct Response Group is leading in Business & Industry, Internet & Telecom, Sports, Soccer and 3 other categories.

Geography

1 Direct Response Group is leading in most countries, including Japan, Russia and Brazil.

2 Direct Response Group is leading in Japan, Russia and Brazil.