Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Science and 15 other categories.

2 Direct Response Group is leading in Computer & Electronics, Business & Industry, Software, Soccer and 6 other categories.


1 Collarity is leading in most countries, including Mexico, United States, Israel, Indonesia and 4 other countries.

2 Direct Response Group is leading in Russia, Italy, China, Germany and one other country.