Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Celebrities & Entertainment News and 15 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Soccer, Marketing & Advertising and 5 other categories.

Geography

1 Collarity is leading in most countries, including Mexico, United States, Israel, Brazil and 2 other countries.

2 Direct Response Group is leading in China, Japan, Poland and Russia.