Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, Games and 16 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Soccer, Marketing & Advertising and 5 other categories.


1 Direct Response Group is leading in most countries, including Belarus, Denmark, Hong Kong, India and 10 other countries.

2 Collarity is leading in Israel, Mexico, United States, Spain and 3 other countries.