Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Pets and 13 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Real Estate, Marketing & Advertising and 6 other categories.


1 Collarity is leading in most countries, including United States, Mexico, Israel, Afghanistan and 2 other countries.

2 Direct Response Group is leading in Russia and Japan.