Market Share by Top Websites

2 In terms of market share, Collarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Celebrities & Entertainment News and 16 other categories.

2 Direct Response Group is leading in Business & Industry, Computer & Electronics, Soccer, Marketing & Advertising and 5 other categories.


1 Direct Response Group is leading in most countries, including Russia, Denmark, Hong Kong, India and 9 other countries.

2 Collarity is leading in Israel, United States, Mexico, Spain and one other country.