Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Collarity is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 47 other categories.

2 Collarity is leading in Books & Literature, Food & Drink, Cooking & Recipes and Search Engine.


1 Viacom Targeting is leading in most countries, including Brazil, United States, Mexico, Italy and 59 other countries.

2 Collarity hasn't got a lead over Viacom Targeting in any country.