Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Complex Media Network is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Internet & Telecom and 114 other categories.

2 Complex Media Network is leading in Arts & Entertainment, People & Society, Music & Audio, Adult and 52 other categories.

Geography

1 Complex Media Network is leading in most countries, including United States, Brazil, United Kingdom, Italy and 66 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 31 other countries.