Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Connextra is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 75 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Career & Education and 47 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, Spain, Greece, Brazil and 77 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 14 other countries.