Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 68 other categories.

2 Improve Digital is leading in Music & Audio, Career & Education, Food & Drink, Education and 57 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, United States, Greece, Russia and 48 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 30 other countries.