Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 95 other categories.

2 Connextra is leading in Gambling, Sports, Sports, People & Society and 46 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, United States, Russia, Israel and 54 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 42 other countries.