Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Connextra is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Internet & Telecom and 91 other categories.

2 Connextra is leading in Gambling, Sports, Sports, People & Society and 52 other categories.

Geography

1 Connextra is leading in most countries, including United Kingdom, United States, Romania, Russia and 41 other countries.

2 Improve Digital is leading in Norway, Netherlands, Sweden, Spain and 34 other countries.