Market Share by Top Websites

1 Connextra is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, Soccer and 86 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 15 other categories.


1 Connextra is leading in most countries, including United Kingdom, United States, Greece, Poland and 68 other countries.

2 Kitara Media is leading in Pakistan, Switzerland, Sri Lanka, Austria and 2 other countries.