The Contax name is formed from the two English terms content (content) and Axe (Axe). The name symbolizes the targeted advertising placements as possible, and is the affiliate network, as well as the technologies. , the technology that make...
In terms of market share, Conteaxe is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Conteaxe has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 54 other categories.
Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Accommodation & Hotels and 42 other categories.
Conteaxe is leading in most countries, including Germany, Switzerland, Russia, Austria and 20 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 16 other countries.