Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, Soccer and 67 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 26 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 26 other countries.

2 ContentClick is leading in United Kingdom, India, Ireland, South Africa and 21 other countries.