Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, Soccer and 54 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Business & Industry and 46 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 28 other countries.

2 ContentClick is leading in United Kingdom, Canada, Russia, Ireland and 16 other countries.