Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, Soccer and 75 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 9 other categories.

Geography

1 ContentClick is leading in most countries, including United Kingdom, India, Ireland, Australia and 29 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 22 other countries.