Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 80 other categories.

2 Optimatic is leading in Games, Online, Video Games, Marketing & Advertising and 4 other categories.

Geography

1 ContentClick is leading in most countries, including United Kingdom, United States, India, Ireland and 25 other countries.

2 Optimatic is leading in Argentina, Peru, Canada, Turkey and 20 other countries.