Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 80 other categories.

2 Optimatic is leading in Games, Online, Video Games, TV & Video and 5 other categories.

Geography

1 ContentClick is leading in most countries, including United Kingdom, India, Canada, Ireland and 29 other countries.

2 Optimatic is leading in Algeria, Peru, Mexico, Italy and 15 other countries.