Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 76 other categories.

2 ContentClick is leading in People & Society, Sports, Soccer, Humor and 32 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 30 other countries.

2 ContentClick is leading in United Kingdom, United States, India, Ireland and 19 other countries.