Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 75 other categories.

2 ContentClick is leading in Sports, Soccer, Humor, Gay, Lesbian, & Bisexual and 30 other categories.

Geography

1 ContentClick is leading in most countries, including United Kingdom, United States, Russia, Australia and 28 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 25 other countries.