ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 80 other categories.
PrecisionDemand is leading in Marketing & Advertising.
ContentClick is leading in most countries, including United Kingdom, United States, Germany, Russia and 28 other countries.
PrecisionDemand is leading in Moldova, New Zealand, Belgium and Singapore.