ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 81 other categories.
PrecisionDemand is leading in Marketing & Advertising.
ContentClick is leading in most countries, including United Kingdom, United States, Brazil, Russia and 31 other countries.
PrecisionDemand is leading in Taiwan, Finland and Sweden.