Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 184 other categories.

2 ContentClick hasn't got a lead over Smowtion in any websites category.


1 Smowtion is leading in most countries, including Argentina, Mexico, Spain, India and 109 other countries.

2 ContentClick is leading in United Kingdom, Ireland, Nigeria, Denmark and one other country.