ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, News & Media, Soccer and 75 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Career & Education, TV & Video and 14 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, Canada, Russia and 30 other countries.
Total Media is leading in Israel, Brazil, Australia, Korea Republic and 7 other countries.