Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ContentClick is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Soccer, Internet & Telecom and 51 other categories.

2 Undertone Networks is leading in People & Society, News & Media, Business & Industry, Religion & Spirituality and 50 other categories.


1 Undertone Networks is leading in most countries, including United States, Poland, Brazil, Indonesia and 20 other countries.

2 ContentClick is leading in United Kingdom, Ireland, India, Germany and 13 other countries.