ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 86 other categories.
WebTrends Ads is leading in Law & Government, Law, Transportation & Logistics, Computer Hardware and 8 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, India, Ireland and 30 other countries.
WebTrends Ads is leading in Indonesia, Guatemala, Argentina, Germany and 11 other countries.