ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 79 other categories.
WebTrends Ads is leading in Business & Industry, Law, Law & Government, Industrial Goods & Services and 6 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, Ireland, Russia and 23 other countries.
WebTrends Ads is leading in Indonesia, Argentina, China, Egypt and 12 other countries.