ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 81 other categories.
WebTrends Ads is leading in Law & Government, Law, Motorcycles, Agriculture & Forestry and 6 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, Canada, Russia and 30 other countries.
WebTrends Ads is leading in Argentina, Bolivia, Thailand, Tunisia and 6 other countries.