ContentClick is leading in Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Sports, News & Media and 78 other categories.
WebTrends Ads is leading in Business & Industry, Transportation & Logistics, Law & Government, Law and 7 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, Poland, Russia and 25 other countries.
WebTrends Ads is leading in Australia, Indonesia, Argentina, China and 2 other countries.