Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 156 other categories.

2 CONTEXTin is leading in Gambling, Casinos, Lottery, Nutrition and 4 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 69 other countries.

2 CONTEXTin is leading in El Salvador, Cote d Ivoire, New Zealand and South Africa.