Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 90 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Consumer Electronics, Products & Shopping and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 53 other countries.

2 CONTEXTin is leading in Colombia, Zimbabwe, Qatar, Portugal and 2 other countries.