Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 CONTEXTin has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Health and 21 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 23 other countries.

2 CONTEXTin is leading in United Kingdom, Spain, Argentina, Indonesia and 4 other countries.