Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 45 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Arts & Entertainment, Health and 17 other categories.


1 CONTEXTin is leading in most countries, including United Kingdom, Spain, Argentina, Indonesia and 7 other countries.

2 interclick is leading in United States, Morocco, Japan, Israel and 5 other countries.