Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CONTEXTin is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Career & Education and 48 other categories.

2 CONTEXTin is leading in Computer & Electronics, Software, Arts & Entertainment, Health and 17 other categories.


1 interclick is leading in most countries, including United States, Korea Republic, Thailand, Poland and 10 other countries.

2 CONTEXTin is leading in Argentina, Brazil, Colombia, Australia and 7 other countries.