In terms of market share, Conversive is clearly lagging behind, losing to HotTraffic in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Consumer Electronics, Business & Industry and 20 other categories.
HotTraffic is leading in Arts & Entertainment, Autos & Vehicles, Motorsports and Jobs & Employment.
Conversive is leading in most countries, including Netherlands and Germany.
HotTraffic hasn't got a lead over Conversive in any country.