In terms of market share, Conversive is clearly lagging behind, losing to HotTraffic in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Internet & Telecom and 20 other categories.
HotTraffic is leading in Arts & Entertainment, Software, Jobs & Employment, Motorsports and one other category.
Conversive is leading in most countries, including Netherlands, Germany, Belgium, Israel and one other country.
HotTraffic is leading in United States, Italy and Colombia.