In terms of market share, Conversive is clearly lagging behind, losing to HotTraffic in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Internet & Telecom and 22 other categories.
HotTraffic is leading in Arts & Entertainment, Motorsports, Autos & Vehicles, Software and one other category.
Conversive is leading in most countries, including Netherlands, Germany and Belgium.
HotTraffic is leading in United States.