In terms of market share, Conversive is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Conversive has better usage coverage in more websites categories. Including Consumer Electronics, Internet & Telecom, People & Society, Computer & Electronics and 13 other categories.
Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 13 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, Gambia and 2 other countries.
Conversive is leading in Netherlands and Belgium.