In terms of market share, Conversive is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Conversive has better usage coverage in more websites categories. Including Consumer Electronics, Internet & Telecom, People & Society, Computer & Electronics and 17 other categories.
Nextag ROI Optimizer is leading in Business & Industry, Marketing & Advertising, Clothing, Home & Garden and 16 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, Australia, Canada and 4 other countries.
Conversive is leading in Netherlands and Belgium.