Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Business & Industry and 31 other categories.

2 Conversive is leading in Shopping, Consumer Electronics, Internet & Telecom, People & Society and 19 other categories.


1 Proclivity is leading in most countries, including United States, Brazil, India, United Kingdom and 11 other countries.

2 Conversive is leading in Netherlands, Germany, Niue, Belgium and one other country.