Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 25 other categories.

2 Conversive is leading in Shopping, Consumer Electronics, Internet & Telecom, People & Society and 15 other categories.

Geography

1 Proclivity is leading in most countries, including United States, France, Brazil, United Kingdom and 7 other countries.

2 Conversive is leading in Netherlands, Germany, Ukraine, Belgium and one other country.