Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 24 other categories.

2 Conversive is leading in Shopping, Internet & Telecom, Consumer Electronics, People & Society and 15 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Italy, Ukraine and 9 other countries.

2 Conversive is leading in Netherlands, Belgium and Spain.