Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conversive is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 21 other categories.

2 Conversive is leading in Shopping, Consumer Electronics, Internet & Telecom, People & Society and 14 other categories.

Geography

1 Proclivity is leading in most countries, including United States, China, United Kingdom, France and 8 other countries.

2 Conversive is leading in Netherlands, Germany and Belgium.