In terms of market share, Conversive is clearly lagging behind, losing to SUP media in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, Business & Industry and 16 other categories.
SUP media is leading in Arts & Entertainment, Sports, TV & Video, Music & Audio and 8 other categories.
Conversive is leading in most countries, including Netherlands, Germany and Belgium.
SUP media is leading in Russia and Belarus.