In terms of market share, Conversive is clearly lagging behind, losing to Vertical Leap in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Consumer Electronics, People & Society and 17 other categories.
Vertical Leap is leading in Tourism.
Conversive is leading in most countries, including Netherlands, Germany, Belgium and Serbia.
Vertical Leap is leading in United Kingdom.