Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Convert Platform is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 27 other categories.

2 Convert Platform is leading in Beauty & Fitness, Marketing & Advertising, Travel, Internet & Telecom and 19 other categories.


1 Convert Platform is leading in most countries, including Spain, Russia, Austria, Germany and 7 other countries.

2 MerchantAdvantage is leading in United States, Great Britain, Canada, Qatar and 6 other countries.