Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Convert Platform is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Convert Platform has better usage coverage in more websites categories. Including Shopping, Business & Industry, Beauty & Fitness, Internet & Telecom and 35 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 19 other categories.


1 Convert Platform is leading in most countries, including Brazil, Germany, Mexico, Indonesia and 9 other countries.

2 Proclivity is leading in United States, United Kingdom, China, India and 3 other countries.