Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Music & Audio and 38 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, TV & Video, Finance and 20 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 33 other countries.

2 Conviva is leading in Belgium, Russia, Mexico, Puerto Rico and 7 other countries.