Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Internet & Telecom and 58 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, TV & Video, Business & Industry and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 31 other countries.

2 Conviva is leading in Belgium, United Kingdom, Mexico, India and 9 other countries.