Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 68 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, TV & Video, Finance and 14 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 33 other countries.

2 Conviva is leading in Mexico, Brazil, Russia, South Africa and 7 other countries.