Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Tourism and 70 other categories.

2 Conviva is leading in TV & Video, Movies, Energy, Online Marketing and one other category.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 39 other countries.

2 Conviva is leading in Morocco, Pakistan, Serbia and Ukraine.