Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 133 other categories.

2 Conviva is leading in TV & Video, Investing, Industrial Goods & Services, Mobile Developers and one other category.


1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 64 other countries.

2 Conviva is leading in Australia, Syrian Arab, Viet Nam, Taiwan and one other country.