Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 149 other categories.

2 Conviva is leading in Investing and Martial Arts.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 84 other countries.

2 Conviva is leading in United Arab Emirates, Taiwan, Jersey, Tunisia and one other country.