Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 137 other categories.

2 Conviva hasn't got a lead over Improve Digital in any websites category.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 81 other countries.

2 Conviva is leading in Tokelau, Thailand, Pakistan, Bahrain and one other country.