Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 74 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 15 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, Great Britain, Portugal and 38 other countries.

2 Conviva is leading in Belgium, Brazil, Spain, Italy and 18 other countries.