Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 58 other categories.

2 Conviva is leading in Arts & Entertainment, TV & Video, People & Society, Finance and 4 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Germany and 36 other countries.

2 Conviva is leading in Belgium, Iran, Kazakhstan, Croatia and 3 other countries.