Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 65 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, TV & Video, News & Media and 22 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 47 other countries.

2 Conviva is leading in Belgium, Russia, Mexico, Brazil and 17 other countries.