Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 44 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 28 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Australia and 73 other countries.

2 Conviva is leading in Belgium, Turkey, Czech Republic, France and 5 other countries.