Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 63 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 21 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Ukraine and 43 other countries.

2 Conviva is leading in Belgium, Turkey, Spain, Brazil and 13 other countries.