Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 38 other categories.

2 Optimatic is leading in Games, Video Games, Fashion & Modeling, Food & Drink and 11 other categories.

Geography

1 Conviva is leading in most countries, including United Kingdom, Belgium, Turkey, Brazil and 17 other countries.

2 Optimatic is leading in Canada, Israel, Algeria, Germany and 6 other countries.