Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Business & Industry, People & Society and 14 other categories.

2 Optimatic is leading in Games, Online, Marketing & Advertising, Health and 13 other categories.


1 Conviva is leading in most countries, including United Kingdom, India, Germany, Belgium and 12 other countries.

2 Optimatic is leading in United States, Canada, Israel, Italy and 11 other countries.