Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 39 other categories.

2 Optimatic is leading in Games, Video Games, Online, Home & Garden and 5 other categories.


1 Conviva is leading in most countries, including Belgium, Canada, Spain, Turkey and 15 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Colombia and 4 other countries.