Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 37 other categories.

2 Optimatic is leading in Games, Technology News, Video Games, Online and 20 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, India, Venezuela and 20 other countries.

2 Conviva is leading in Belgium, Spain, Argentina, United Kingdom and 14 other countries.