Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites and Top 1M Sites.

2 Conviva is leading in Top 10K Sites.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 39 other categories.

2 Optimatic is leading in Games, Video Games, Home & Garden, Online and 8 other categories.

Geography

1 Conviva is leading in most countries, including Spain, Belgium, Canada, Turkey and 22 other countries.

2 Optimatic is leading in United States, Israel, Poland, Ukraine and 8 other countries.