Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 37 other categories.

2 Optimatic is leading in Games, Online, Video Games, Technology News and 22 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Peru, Colombia and 15 other countries.

2 Conviva is leading in Belgium, United Kingdom, Mexico, Brazil and 14 other countries.