Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, People & Society, Shopping and 14 other categories.

2 Optimatic is leading in Games, Online, News & Media, Internet & Telecom and 13 other categories.


1 Conviva is leading in most countries, including Canada, France, Germany, Hong Kong and 16 other countries.

2 Optimatic is leading in United States, Israel, United Kingdom, Ukraine and 8 other countries.