Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 34 other categories.

2 Optimatic is leading in Games, Video Games, Online, Fashion & Modeling and 8 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, Russia, Germany and 17 other countries.

2 Optimatic is leading in Algeria, Canada, India, Poland and 11 other countries.