Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 37 other categories.

2 Optimatic is leading in Games, Video Games, Technology News, Online and 16 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Ukraine, Canada and 20 other countries.

2 Conviva is leading in Belgium, United Kingdom, Spain, France and 9 other countries.