Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 33 other categories.

2 Optimatic is leading in Games, Online, Technology News, Video Games and 20 other categories.

Geography

1 Conviva is leading in most countries, including United States, Mexico, United Kingdom, Germany and 11 other countries.

2 Optimatic is leading in Algeria, China, India, Japan and 9 other countries.