Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 33 other categories.

2 Optimatic is leading in Games, Online, Computer & Electronics, Software and 24 other categories.

Geography

1 Conviva is leading in most countries, including Belgium, Brazil, United Kingdom, Germany and 38 other countries.

2 Optimatic is leading in United States, Venezuela, Indonesia, Bulgaria and 9 other countries.