Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 101 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Chats & Forums and 6 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 32 other countries.

2 Conviva is leading in Belgium, Spain, Argentina, Mexico and 7 other countries.