Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, News & Media and 67 other categories.

2 Conviva is leading in TV & Video, Investing, Soccer, Industrial Goods & Services and one other category.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Russia and 27 other countries.

2 Conviva is leading in Spain, Japan, Argentina, Belgium and 7 other countries.