Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 98 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Chats & Forums and 7 other categories.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 30 other countries.

2 Conviva is leading in Belgium, Spain, France, Czech Republic and 5 other countries.