Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 52 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 15 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 27 other countries.

2 Conviva is leading in Belgium, Spain, Turkey, Germany and 9 other countries.