Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, People & Society and 63 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Accommodation & Hotels and 3 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, Germany, Canada, India and 54 other countries.

2 Conviva is leading in Belgium, Equatorial Guinea, Bahrain and Tokelau.