Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, News & Media and 62 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 13 other categories.


1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Canada and 44 other countries.

2 Conviva is leading in Belgium, Czech Republic, China, Denmark and 3 other countries.