In terms of market share, Creafi is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 30 other categories.
Creafi is leading in Search Engine.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.
Creafi is leading in India.