Crimtan is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Travel and 63 other categories.
Crimtan is leading in Arts & Entertainment, Autos & Vehicles, News & Media, Reference and 8 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 21 other countries.
Crimtan is leading in Russia, Denmark, Poland, Slovakia and 4 other countries.