CTnetwork is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 78 other categories.
CTnetwork is leading in Arts & Entertainment, News & Media, People & Society, TV & Video and 23 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 37 other countries.
CTnetwork is leading in Hungary, Germany, Romania, Austria and 5 other countries.