Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Cubics is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Cubics has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Finance, People & Society and 100 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Newspapers and 4 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 25 other countries.

2 Cubics is leading in Russia, Japan, India, Belgium and 11 other countries.