1
Unica is leading in Top 10K Sites and Top 100K Sites.
2
In terms of market share, Decibel Insight is clearly lagging behind, losing to Unica in all segments.
1
Unica has better usage coverage in more websites categories. Including Science & Education, Health, Law & Government, Business & Consumer Services and 10 other categories.
2
Decibel Insight is leading in Vehicles, Computers Electronics & Technology, Finance, Lifestyle and 3 other categories.
1
Unica is leading in most countries, including United Kingdom, Japan, Canada, China and 35 other countries.
2
Decibel Insight is leading in United States, South Korea, Serbia, Singapore and 30 other countries.