Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Decibel Insight is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 100 other categories.

2 Decibel Insight is leading in Clothing, Real Estate, Online Marketing, Home & Garden and 20 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 66 other countries.

2 Decibel Insight is leading in Sweden, Ireland, United Arab Emirates, Pakistan and 5 other countries.