Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 118 other categories.

2 Decibel Insight is leading in Clothing, Airlines & Airports, Consumer Electronics, Credit, Loans & Mortgages and 15 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Japan and 77 other countries.

2 Decibel Insight is leading in United Kingdom, Sweden, Czech Republic, Venezuela and 5 other countries.