Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 117 other categories.

2 Decibel Insight is leading in Clothing, Consumer Electronics, Dentistry, Credit, Loans & Mortgages and 13 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Italy and 85 other countries.

2 Decibel Insight is leading in United Kingdom, Sweden, Brunei Darussalam, Tunisia and 2 other countries.