Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Decibel Insight is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 118 other categories.

2 Decibel Insight is leading in Clothing, Business Services, Home & Garden, Credit, Loans & Mortgages and 13 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Japan and 84 other countries.

2 Decibel Insight is leading in United Kingdom, Sweden, Bulgaria, Cayman Islands and 6 other countries.