Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Dedicated Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 84 other categories.

2 Dedicated Media is leading in Beauty & Fitness, Banking, Fitness and Visual Arts & Design.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 58 other countries.

2 Dedicated Media hasn't got a lead over DoubleClick AdExchange in any country.