Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Dedicated Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Sports and 68 other categories.

2 Dedicated Media is leading in Software.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 41 other countries.

2 Dedicated Media is leading in South Korea.