Market Share by Top Websites

1 interclick is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Dedicated Media is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 57 other categories.

2 Dedicated Media is leading in Tourism, Fitness, Beauty & Fitness, Banking and one other category.

Geography

1 interclick is leading in most countries, including United States, Canada, India, Japan and 10 other countries.

2 Dedicated Media is leading in New Zealand.