Market Share by Top Websites

2 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 21 other categories.

2 Dedicated Media is leading in Travel, Tourism, Accommodation & Hotels, Health and 9 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Ukraine, Russia and 4 other countries.

2 Dedicated Media is leading in United States, Korea Republic and India.