Market Share by Top Websites

2 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 24 other categories.

2 Dedicated Media is leading in Tourism, Health, Food & Drink, Fitness and 9 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 3 other countries.

2 Dedicated Media is leading in United States and New Zealand.