Market Share by Top Websites

2 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.

2 Dedicated Media is leading in Computer & Electronics, Finance, Banking, Health and 12 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Lithuania, Japan and 2 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Lithuania, Japan and 2 other countries.