Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Dedicated Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Dedicated Media has better usage coverage in more websites categories. Including Travel, Food & Drink, Finance, Career & Education and 17 other categories.

2 Optimatic is leading in Games, Arts & Entertainment, Video Games, Online and 16 other categories.


1 Optimatic is leading in most countries, including United States, Algeria, Canada, Poland and 20 other countries.

2 Dedicated Media is leading in United Kingdom and Korea Republic.