In terms of market share, Dedicated Networks is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Dedicated Networks hasn't got a lead over Open AdExchange in any websites category.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
Dedicated Networks is leading in Australia, Russia and United States.