In terms of market share, Dedicated Networks is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 15 other categories.
Dedicated Networks is leading in Chats & Forums and Performing Arts.
Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Guatemala and one other country.
Dedicated Networks is leading in Austria.