In terms of market share, Dedicated Networks is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Newspapers, People & Society and 14 other categories.
Dedicated Networks is leading in Performing Arts.
Open AdExchange is leading in most countries, including Denmark, Germany, Norway, Sweden and one other country.
Dedicated Networks is leading in United States.