In terms of market share, Dedicated Networks is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Sports, Newspapers and 15 other categories.
Dedicated Networks is leading in Chats & Forums, Computer & Electronics and Performing Arts.
Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Slovakia and 4 other countries.
Dedicated Networks is leading in Austria.