In terms of market share, Dedicated Networks is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 29 other categories.
Dedicated Networks is leading in Chats & Forums.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 3 other countries.
Dedicated Networks is leading in United States, Zimbabwe and China.