In terms of market share, Didit is clearly lagging behind, losing to Unicast in all segments.
Didit has better usage coverage in more websites categories. Including Business & Industry, Health, Medicine, Music & Audio and 3 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
Unicast is leading in most countries, including Brazil, India and United Kingdom.
Unicast is leading in Brazil, India and United Kingdom.