Market Share by Top Websites

2 In terms of market share, Didit is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Didit has better usage coverage in more websites categories. Including Business & Industry, Health, Medicine, Music & Audio and 3 other categories.

2 Unicast is leading in People & Society, News & Media and Performing Arts.

Geography

1 Unicast is leading in most countries, including Brazil, India and United Kingdom.

2 Unicast is leading in Brazil, India and United Kingdom.