2
In terms of market share, Direct Response Group is clearly lagging behind, losing to DSMM Advantage in all segments.
1
DSMM Advantage has better usage coverage in more websites categories. Including Finance and Science & Education.
2
Direct Response Group hasn't got a lead over DSMM Advantage in any websites category.
1
DSMM Advantage is leading in most countries, including United States, Czech Republic and Italy.
2
Direct Response Group is leading in Brazil.