Market Share by Top Websites

1 DSMM Advantage is leading in Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to DSMM Advantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Finance, Internet & Telecom and 46 other categories.

2 Direct Response Group is leading in Soccer, Real Estate, Office Products and Sports.

Geography

1 DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, India and 7 other countries.

2 Direct Response Group is leading in Japan and Brazil.