Market Share by Top Websites

1 DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to DSMM Advantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 54 other categories.

2 Direct Response Group is leading in Soccer, TV & Video, Real Estate, Office Products and one other category.

Geography

1 DSMM Advantage is leading in most countries, including United States, United Kingdom, Canada, France and 8 other countries.

2 Direct Response Group is leading in Russia, Italy, Japan and Brazil.