In terms of market share, Direct Response Group is clearly lagging behind, losing to Genius in all segments.
Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 67 other categories.
Direct Response Group is leading in Office Products, Soccer and TV & Video.
Genius is leading in most countries, including United States, United Kingdom, India, Turkey and 25 other countries.
Direct Response Group is leading in Russia and Japan.