Market Share by Top Websites

1 Grapeshot is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Grapeshot in all segments.

Websites Categories

1 Grapeshot has better usage coverage in more websites categories. Including News & Media, Newspapers, Business & Industry, People & Society and 27 other categories.

2 Direct Response Group is leading in Internet & Telecom, Soccer, Online Marketing, Office Products and one other category.

Geography

1 Grapeshot is leading in most countries, including United Kingdom, Ireland, United States, France and 5 other countries.

2 Direct Response Group is leading in Japan and Brazil.